Creative Brief Writing (certificate workshop)
HOW TO WRITE A GREAT BRIEF
Over a six year period, Steve's agency has won more Cannes Lions in its discipline than any other agency in the world. But that wasn't because his creative department was particularly brilliant. It was because they simply wrote better briefs than anyone else.
In this session you will learn how to put a great brief together. From the two simple questions you need to ask at the very start to the all important single-minded proposition that will drive all the creative thinking. You'll go step-by-step through the process, with numerous examples of effective, award winning work - and the briefs that inspired them.
As all know, being able to write a brief for yourself sometimes is as, if not more, important as writing a brief to others.
ABOUT THE TRAINER
Steve Harrison was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW. At HTW, he won more Cannes Lions in his discipline than any creative director in the world.
When he left agency life, the UK's advertising trade paper, Campaign, described him as "the greatest direct marketing creative of his generation". Thereafter he explained all in his book, How to do better creative work, which became the most expensive advertising book of all time when it traded on amazon.com at £3,000 a copy. The book is also published in Mandarin, Spanish and Italian.
In 2012, Steve was featured in The D&AD Copy Book which celebrates the work of the top 50 copywriters of the past 50 years. The following year he wrote the biography of the 1960s adman Howard Gossage: Changing the world is the only fit work of a grown man - which, in 2015, was the basis for a full length feature documentary which Steve wrote and directed.
Attendees will received a Certificate in Creative Brief Writing upon fulfilling all the requirements of the workshop.
Subsidized rate is available to a limited number of students only. Full rate will be in effect once subsidized rate seats are filled up.
For more information about the workshop, please click here
For bundled deal of Steve Harrison's workshops, please visit www.madschool.edu.sg/steve-harrison-series